The content of a web page is making most important role when building or earn traffic to your web site. No doubt that many other techniques helpful for generating more traffic but content of a web page is the most natural way to build traffic.
Most of people don’t care about this and they blindly invest their budget in building link or other link building strategy. If the content on your site does not provide the right information that is needed for an audience or visitor then all other techniques will worthless. Visitors or users always are looking for solutions which can solve their problems, needs, desires and wants. So the content should prepare according to requirement and provide the relevant answers they are looking for.
Now next problem is that how to optimize these content so that maximum people can visit and stay maximum time on page. In other term we can say, what is the importance of content or long tail keyword in a web page? Yes no doubt many search engine professional or small business owner are wondering where to put content or targeted long tail keyword in the website or web page.
Therefore I have collected few of videos from Google Webmaster on YouTube and prepared a complete guideline on the importance of content or long tail keyword in a web page that is mentioned below.
#1. The Importance of Content or Keyword in Title
This is first & most visible part of Google SERP, so having a good title with optimized keyword can bring more traffic and reachable to unique audiences. See blow video for more details.
#2. The Importance of Content or Keyword in URL
This is second visible part in Google SERP and having a keyword in URL make a valuable sense. You will see more detail in this video, Matt cut explain how important is it to have keywords in a domain name?
#3. The Importance of Content or Keyword in Meta Description
And this is third visible part of Google SERP. Having the right product or services oriented keyword in Meta description can signal more traffic and hit for any website.
#4. The Importance of Content or Keyword in Heading Tags (H1, H2 tags)
The heading title of any page should include content or keyword those are related to your complete product or service offering page, it should not be random. Check below video to know more.
#5. The Importance of Content or Keyword in Image (Alt Image)
After panda updates, Google is making more interest toward image search or infographics search, so optimizing ALT tag with targeted keyword could make some sense.
#6. The Importance of Content or Keyword in the Body of Web Page
In this quick video, Matt cut explain the importance of content in the body of a page
I hope this whole article will helpful for deciding where to put content/keyword in a web page. If you have any suggestion or want to add something in this article, please feel free to comment here.