The Importance of Content And Keyword in a Web Page

The content of a web page is making most important role when building or earn traffic to your web site. No doubt that many other techniques helpful for generating more traffic but content of a web page is the most natural way to build traffic.

Most of people don’t care about this and they blindly invest their budget in building link or other link building strategy. If the content on your site does not provide the right information that is needed for an audience or visitor then all other techniques will worthless. Visitors or users always are looking for solutions which can solve their problems, needs, desires and wants. So the content should prepare according to requirement and provide the relevant answers they are looking for.

Now next problem is that how to optimize these content so that maximum people can visit and stay maximum time on page.  In other term we can say, what is the importance of content or long tail keyword in a web page?  Yes no doubt many search engine professional or small business owner are wondering where to put content or targeted long tail keyword in the website or web page.

Therefore I have collected few of videos from Google Webmaster on YouTube and prepared a complete guideline on the importance of content or long tail keyword in a web page that is mentioned below.

#1. The Importance of Content or Keyword in Title

This is first & most visible part of Google SERP, so having a good title with optimized keyword can bring more traffic and reachable to unique audiences. See blow video for more details.

#2. The Importance of Content or Keyword in URL

This is second visible part in Google SERP and having a keyword in URL make a valuable sense. You will see more detail in this video, Matt cut explain how important is it to have keywords in a domain name?

#3. The Importance of Content or Keyword in Meta Description

And this is third visible part of Google SERP. Having the right product or services oriented keyword in Meta description can signal more traffic and hit for any website.

#4. The Importance of Content or Keyword in Heading Tags (H1, H2 tags)

The heading title of any page should include content or keyword those are related to your complete product or service offering page, it should not be random. Check below video to know more.

#5. The Importance of Content or Keyword in Image (Alt Image)

After panda updates, Google is making more interest toward image search or infographics search, so optimizing ALT tag with targeted keyword could make some sense.

#6. The Importance of Content or Keyword in the Body of Web Page

In this quick video, Matt cut explain the importance of content in the body of a page


I hope this whole article will helpful for deciding where to put content/keyword in a web page. If you have any suggestion or want to add something in this article, please feel free to comment here.


How Twitter’s New Design Will Make Your Profile More Engaging

Finally twitter has revamped its design and rolled new design last week with many new features which can fascinate your profile more engaging than ever. This new twitter design will be even easier to express yourself through a new and improved web profile. The design is somewhat similar to Facebook.

The new look includes: a wider background image with a profile photo on the left, best tweet will appear larger and filtered tweet made easy. The design also allows users to pin a favorite post at the top of their page.

The new design presents the social network as a more friendly-looking place to newbie as well as old one. It all weaves nicely into Twitter’s mission to reinvent itself as easy to use and understand.

Fascinating Bigger Profile Image & Header (Cover) Image

Your profile and background images visually represent your brand as well as your personal identity. These new designs will allow you to put bigger a background or header image. You will see bigger profile image 400×400 and header image (1500×500).

Twitter New Design Header Image

Pinned Tweet
Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.

Twitter New Design Pinned Tweet

Twitter Highlight Your Most Engaging Tweet
Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.

Twitter New Design Highlight Most Engaging Tweet

Customize Your Search Query (Filtered Tweets)
Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, tweets with photos/videos, news, location, or tweets and replies.

Twitter New Design Customize Search Become Easy Now

Showing Bigger Tweet Image
The profile has started highlighting your tweet image with big size. If you want to show something using image then this is great way.

Twitter New Design Showing Bigger Tweet Post Image

Get More Details about Followers
New design provides all detail about followers/following people at single place, no need to check each one profile.

Twitter New Design follower

How to Score Your Website’s SEO in 10 Minutes or Less

Many digital marketers know a lot of details about SEO, but they have trouble with the big picture.

One of the most important skills you can develop is getting a quick snapshot of a website’s SEO. All it takes is ten minutes. And you don’t need any expensive tools.

You can use this step-by-step process to determine your own website’s health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO.

What I’m going to show you here is a broad overview process. This doesn’t get into the nitty-gritty of a full SEO analysis, nor does it explore offsite SEO in a detailed way. The goal is quick-and-dirty pulse-taking.

Here is the few step to follow the process:

Step 1: Find out the domain authority.
Step 2: Determine the site load time.
Step 3: Check for a sitemap.
Step 4: Check the robots.txt.
Step 5: Check for meta content.
Step 6: Check for H-tags.
Step 7: Check for onsite content.
Step 8: Test keywords.

Original Source: How to Score Your Website’s SEO in 10 Minutes or Less

How Links Pass Authority [INFOGRAPHIC]

Are you a perfect internet marketer? Do you know everything about link building, how links pass authority, which link gives more authority than other one…. you should know these all aspect of links

Why are we doing this all? Because links are still no. 1 factor in ranking any sites. Links is kind of ladder which compromises from a series of bars or stairs and every stairs contribute some authority.

So let’s know how these links passes authority?  Below is the inforgraphic which has been written by someone from Vertical Measures

How Links Pass Authority Animated Infographic
Infographic by Vertical Measures

Guest Blogging Is Not Dead

Guest Blogging Is Not Dead for Legitimate Blogger

Okay, I am calling guest blogging or posting is not done for legitimate blogger who has aim to provide in-depth content, knowledgeable article, benchmark solutions and information that are useful for readers, subscriber and marketer.

Indeed, no doubt that Guest blogging is dead for SEO blogger who has cheap thinking, just getting link or aim of generating traffic for client.

Fore detail, you can refer an excellent post on guest blogging at InThemes.



One Year Late, Facebook Rolls Out Scaled-Back News Feed Redesign

Facebook Unveils News Feed Redesign, One Year Later. Earlier It was unsuccessful , now let see how could be successful……..

How much is a Page 1 position on Google really worth

Online Marketing support for SMEs

Search Engine OptimisationAlmost every week I am approached by clients who need their site to be returned higher up in the Google rankings. Quite often they have been approached by (or have approached)  consultants offering to this but have baulked at the fees. Now, I know that the fundamentals are pretty east to achieve if you have the knowledge, experience, inclination and time but many small businesses rarely have any of these and yet some many feel that good search engine optimisation [SEO] can be delivered quickly and cheaply.

Let’s look at this scientifically, around 49m people use the web in the UK (around 77% of the population apparently). Of these about 80% use search engines to find what they are looking for – which equates to 39.2m people. Of these at least 95% of them use Google as their search engine of choice – 37.2m people.

Now, let me ask the…

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